Celebrating 50 photographers in 50 states, VSCO champions the people behind the images with billboards across the country, public installations and community events in Miami

SAN FRANCISCO, Nov. 5, 2026 /PRNewswire/ — VSCO, the photography platform millions use to edit, build a portfolio and grow their businesses, today announced the final 25 photographers selected for The Fifty, its nationwide project celebrating one photographer from every U.S. state through billboards and large-format public displays in their home markets.

The final 25 photographers expand the breadth of The Fifty, representing a wide range of disciplines, backgrounds and career stages. Selected from more than 13,500 submissions, the largest open call in VSCO’s history, The Fifty honors the people, places and communities shaping photography across America today.

As Miami prepares for Art Basel Miami Beach in December, VSCO is bringing The Fifty to public spaces and community events across the city. Beginning Friday, November 6, a four-week wheatpaste poster exhibition across 20 locations will showcase the photographers and their work, complementing the campaign’s Florida billboard.

“For 15 years, VSCO has championed photographers, giving them the tools and community to develop their craft and help them grow,” said Eric Wittman, CEO of VSCO. “The Fifty takes that further by putting photographers and their work in front of potential clients and brands with the goal of turning visibility into real job opportunities that help them build the careers they desire.”

Visual Perspectives Across America

From established photographers working with some of the world’s biggest brands to emerging photographers developing their own visual language, The Fifty reflects the many ways photography documents the world around us. Changing traditions, migration and belonging, environmental challenges and extraordinary moments found in everyday life.

Among the newly selected photographers, Bob Miller’s The Last Generation spotlights generational knowledge disappearing from family farms and in Pennsylvania, Cielito Mercado explores how food and family recipes preserve cultural identity. Indiana-based Jingyin Che stages self-portraiture to explore belonging within American institutions, while wedding photographer Emma Bostwick explores movement and nostalgia with her intimate images.

“It is an honor to be a part of this awesome project that celebrates photography, and that I can represent the great state of New Jersey, and share my personal work with the world,” said Ed Kashi, who photographed agricultural workers harvesting crops as part of a larger project examining climate change and labor.

The first 25 photographers were announced in September and their work is now appearing on billboards throughout the country since October, including on NYSE’s digital billboard in New York City’s Times Square.

“A billboard in California, my home state, and now a billboard in Times Square is truly an experience I will never forget and one I am immensely proud of,” said California photographer  Lin Bvtcher. “I never imagined that my little project featuring women and their cars would take me here but alas, it has. I am still in shock, quite frankly.”

VSCO Takes Over Miami

As The Fifty continues its nationwide rollout, VSCO’s Miami activation begins November 6 through a series of public wheatpasting installations and community events.

On Saturday, November 7, from 10 a.m. to 1 p.m., VSCO will host a free community event featuring local photographer Nat Segebre who was selected to represent Florida in The Fifty, together with photographers Melina Deya and Deun Ivory. Representing different stages of their careers, the three speakers will discuss their journeys from hobby to profession, the challenges they’ve faced and their defining “I made it” moments. The conversation will be moderated by Miami-based Paul Weaver, founder of The Freelance Photographer, VSCO’s professional education platform.

On Monday, November 9, from 7 to 10 p.m., VSCO will host The Fifty Exhibition Party, bringing photographers and the creative community together to celebrate the people behind the images.

The Final 25 Photographers

Explore all 50 photographers and follow the nationwide rollout at vsco.co/50. The final 25 photographers are:

About VSCO

VSCO, the Visual Supply Company, is a complete photography platform—editing tools, portfolio sites, client workflows and community—that helps photographers hone their craft, grow their network, and build a photography business on their terms. Whether they’re landing their first paid gig or growing an established practice, VSCO champions photographers at every stage of the journey. Our mission is simple: to close the gap between the creative life photographers want and the confidence, tools and community they need to make it real.

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SOURCE VSCO